All About Idebenone
At the heart of Priori Skincare is idebenone Superceutical, the only antioxidant that is able to both correct the skin against oxidative stress, the major cause of skin ageing and protect against premature ageing by providing the highest level of protection against environmental stress.
Did you know that oxygen is a toxic, pollutant, mutagenic, bi-radical, dangerous, poisonous gas? Oxidative stress is damage caused to cells by reactive oxygen molecules, most notably free radicals. It is the same natural process that causes metal to rust and apple slices to turn brown. Oxygen is something of a double edged sword; both the boom and bane of life, as it is absolutely necessary for all aerobic organisms in the production of cellular energy.
The sources of oxidative stress are both internal (metabolic production and lifespan) and external. External sources include air pollution, UV light, cigarette smoke and even oxygen itself.
Internal sources are related to the metabolic energy production of our own cells. The process that our cells use to make energy produces toxic free radicals that cause damage to cell membranes and vital cellular molecules like lipids, protein and DNA. The result of this is expressed visibly in the appearance of fine lines, wrinkles, uneven skin tone and loss of elasticity.
Unlike vitamin and botanical antioxidants Priori idebenone directly targets the cells directly to alleviate the oxidative stress associated with energy production. Idebenone embeds itself in the cell membranes and to scavenge free radicals that cause ageing and cellular stress. Essentially, it gives the cell the chance to repair itself.
Priori idebenone reduces cellular oxidative stress, reduces unwanted pigmentation and provides environmental protection which works like a shield against our toxic environment. Sounds good right? Browse the range.
