A study by two psychologists at The University of Rochester in America has examined the relationship between colour and behavior. The research revealed that the colour red makes men feel more attracted to women.

In the course of the study researchers analyzed men’s responses to photographs of women under a variety of color presentations. In one experiment men looked at women’s photos framed in red or white and answered various questions regarding woman’s appearance and attractiveness. In the final study, woman’s shirt in the picture was digitally colored red or blue. In this experiment, men were also asked about their intentions regarding dating.

In all of the experiments, the women shown framed by or wearing red were rated significantly more attractive and sexually desirable by men than the exact same women shown with other colors. Amazingly the men were completely unaware of the role the color plays in their attraction. Andrew Elliot, professor of psychology says, “It’s fascinating to find that something as ubiquitous as color can be having an effect on our behavior without our awareness.”

So, it seems that there is a reason that red lipstick has become the ultimate seductive make-up type.