Gwyneth Paltrow certainly has many strings to her bow – acting, cooking, modelling and soon fashion design. The American beauty also writes her own lifestyle website called GOOP, in which she recently shared all her beauty secrets.

As a spokesperson for Estee Lauder you’d expect her to be promoting the brand here there and everywhere, but instead she gave it only a tiny mention, preferring instead to opt for at home treatments.

The rumour mill is saying that Gwynny will soon be leaving Estee Lauder to focus on the many other areas of her life. I think this would be a great step for her, as promoting a mainstream brand seem like an unnatural choice for this queen of eco living.