We’ve already talked about the term, “The Lipstick Effect” – coined by Leonard Lauder during the last U.S recession – which defines how the sales of lipstick rises during times of financial struggle.

According to a recent survey by market researcher TNS Worldpanel it is time to update the term to ‘The Foundation Factor’. In the UK, foundation sales rose by a huge 23.5 percent this spring, whilst sales of lipsticks fell by 5.7 percent during the same period.

Perhaps it has more to do with the summer beauty trend for flawless skin, or maybe the nation is bored of lippy?