Brainy Beauty
Did you know that wearing the right kind of makeup may actually improve how your brain functions?
The theory could well be true according to a research paper by Pola Chemical Industries and the Brain Functions Lab in Yokohama Japan which was published in the February 2009 issue of Cosmetics & Toiletries. The researchers state they have scientific evidence which confirms that wearing the right kind of makeup can lead to better activation of your brain.
They studied the effects of a new makeup on a group of elderly women with a mild cognitive impairment that could signal the onset of Alzheimer’s disease. They hooked the women up to an electroencephalograph (EEG) and measured brain activity before, during, and after the application of makeup. The women were made over with eyebrow pencil, lip rouge, and a new kind of foundation which contains a special light reflecting powder, ideal for more mature skin.
After the makeup application it wasn’t surprising that the women subjectively reported that they felt more beautiful and happy. However, what was surprising is that the brain scan showed that their electrical scalp potential was stabilized. Essentially this means that their brains were “activated” in a way that improved local neuronal impairments
So, next time you feel guilty about that new lipstick you impulsively bought, just think of how your helping your brain out!
