Remember when you were a kid and you would eat those bright orange cheesy puffs, like Wotsits, and the orange powder would stick to your lips?

It seems that New York based company Lotta Luv is trying to replicate it. Well, that’s what I thought when I heard that they brought out a Cheetos flavoured lip balm.

Essentially, you’ll be smelling of cheese all day and won’t be able to get the taste out of your mouth. Savoury lip balms? Not for me thanks…