It really annoys me when my favourite high street shops don’t have an online outlet on which to buy their products. I do almost all my shopping online (London crowds – no thanks). I was delighted when  fast fashion retailer Zara announced it intends to go online next year and now H&M have announced they’re heading that way too. The Swedish shop has declared it intends to offer their clothes over the Internet but it won’t be happening until Autumn 2010.

The affordable pieces are already available online to Swedish shoppers so it’s about time the UK got in on the action too. Will you be shopping online at H&M?