Now, perhaps that it’s because I’m a woman and don’t suffer from baldness, but I find this product incredibly strange. This Crystal Clear No Shine Serum, is made for men who want to mattify their bald patch.

The company claims that this is a big worry for men and they often use talcum powder to try and calm doan a shiny head. Well, it’s the first I’ve heard of it, but I can understand how men may be insecure about the issue.

Now they can use this serum to mattify and reduce any flaky skin. This is essentially a head primer and I find it excessive. I can’t say that I’ve ever looked or paid attention to a man’s bald patch, and at £29.40, it seems like a pricey gimmick.