Volcanic Fragrance

Remember Eyjafjallajökull, the volcano in Iceland that grounded flights all over Europe earlier this year thanks to its enormous ash clouds? Well, it’s going to be getting a perfume name after it. Icelandic brand Gydja is creating a citrusy fragrance called Efj that’ll be made with water from the Eyjafjallajökull glacier. The fragrance’s designer, Sigrún Lilja Gudjónsdóttir, says the ads that accompany it will feature “the power of nature and the power of the goddess,” since Gydja means “goddess” in Icelandic.