Emma Watson has gone from gawky teen in Harry Potter to super chic star in no time at all. Now the actress is making waves in the beauty industry, as well as fashion industry. can add another high-end brand to her roster. She has been announced as the new face of Lancôme, stating on micro-blogging website Twitter “It starts with an L and ends with an E. I’m sure you have guessed the new face of Lancôme is me,”.

Lancôme’s Youcef Nabi told WWD that, “Thanks to her charm, romanticism, and her incredible modernity, Emma Watson has become the icon of her generation . . . We are delighted by this new collaboration with Emma, who brings a fresh spirit to Lancôme.” Do you think Lancome chose well?