We read it time and time again; the best way to apply blusher is to smile and blend the colour into the apples of the cheeks. However, this technique was originally used on stage and screen to age people. Once you stop smiling, the apples of the cheeks drop and the colour is low down on the face. For a youthful look, you want your cheeks to appear lifted and high. So, next time you add a little blusher, place it onto the tops of the cheekbones for a fresher, brighter and younger finish.