We’ve already talked about the best cleansers and toners to get your skin ready for spring. But what about the next step in the routine? Serums are incredibly effective due to their potency of active ingredients. Worn under moisturiser, they can brighten, exfoliate or moisturise depending on the ingredients. They can play a key role [...]

Jane Cullen, Beauty Columnist for The Telegraph, recently wrote “A dose of serum a day keeps the Botox doctor away.” We couldn’t agree more! Serums are more potent than moisturisers as they contain a higher concentration of key anti-ageing ingredients. They also have smaller molecules, meaning they are able to penetrate deeper into the epidermis. [...]