La Roche Posay has just launched its second annual SOS (Save Our Skin) campaign which aims to educate people about the dangers of UV exposure. Part pf this year’s is a nifty free iPhone app called My UV Check. The app uses local services to assess the strength of UVA and UVB rays; these skin [...]

Gisele Bündchen has been the subject of some controversy lately after an anti-sunscreen comment. The Brazilian supermodel said “I cannot put this poison on my skin . . . I do not use anything synthetic.” The medical profession were in a frenzy over her irresponsible statement, saying that she should be more careful about what [...]